Privacy Policy

Last Updated: 31 May 2026

This Privacy Policy explains how The Rally Rider (“we,” “us,” or “our”) collects, uses, stores, and protects your personal information when you visit or make a purchase from therallyrider.ae (the “Website”).

The Rally Rider is the online brand of Rally Star General Trading L.L.C. (Branch), operating as Rally Rider Station, registered and located in Business Bay, Dubai, UAE.

This policy is issued in compliance with the UAE Personal Data Protection Law (Federal Decree-Law No. 45 of 2021), the UAE Consumer Protection Law (Federal Law No. 15 of 2020), and the UAE Digital Commerce Law (Federal Decree-Law No. 14 of 2023).

What Personal Information We Collect

Information You Provide Directly

• Contact and delivery details: Name, email address, phone number, and delivery address — when you place an order, create an account, or contact us.
• Payment information: Credit/debit card details are processed securely through our payment gateway; we do not store your full card number.
• Communications: Customer support enquiries, WhatsApp messages, emails, and any feedback you share with us.

Information Collected Automatically

• Device information: IP address, browser type, operating system, and screen resolution.
• Usage data: Pages you visit, products you view, time spent on pages, and how you navigate the Website.
• Location data: General geographic location based on your IP address (we do not track precise GPS location).
• Cookies: Small files stored on your device to improve your shopping experience (see Cookies section below).

How We Use Your Information

• Order fulfilment: Processing your orders, arranging delivery, and sending order confirmations and shipping updates.
• Customer support: Responding to your enquiries and resolving any issues with orders, returns, or products.
• Website improvement: Analysing how visitors use our Website to improve functionality, layout, and product offerings.
• Marketing: Sending promotional emails about new products, offers, and events — only with your consent, and you can unsubscribe at any time.
• Legal compliance: Complying with UAE tax, commerce, consumer protection, and data protection laws.
• Security: Detecting and preventing fraudulent transactions and unauthorised account access.

We will not use your personal information for any purpose beyond what is stated above without first obtaining your consent, unless required by law.

Legal Basis for Processing

Under UAE Federal Decree-Law No. 45 of 2021, we process your personal data on the following bases:

• Contract performance: To fulfil your orders and provide the products and services you purchase.
• Consent: For marketing communications and non-essential cookies — you may withdraw consent at any time.
• Legal obligation: To comply with UAE tax, commerce, and consumer protection requirements.
• Legitimate interest: To improve our Website, prevent fraud, and protect our business.

Who We Share Your Information With

We may share your personal information with the following categories of third parties, and only to the extent necessary:

• Shopify: Our e-commerce platform, which hosts the Website and processes orders on our behalf.
• Payment processors: To securely process your card payments (they are PCI-DSS compliant).
• Delivery and courier partners: Your name, phone number, and delivery address are shared to fulfil delivery — nothing else.
• Google: For website analytics (Google Analytics) and product advertising (Google Ads, Google Shopping) — data is anonymised or pseudonymised where possible.
• UAE government authorities: When required by law, regulation, or court order.

We do not sell your personal information. We do not share your data with third parties for their own marketing purposes.

Cookies

Our Website uses cookies to:

• Keep items in your shopping cart as you browse.
• Remember your preferences and login session.
• Analyse how visitors use the Website (via Google Analytics).
• Support advertising and product remarketing (via Google Ads).

You can manage or disable cookies through your browser settings. Please note that disabling cookies may affect some Website functionality, such as your shopping cart.

Types of cookies we use:

• Essential cookies: Required for the Website to function (cart, checkout, session). Cannot be disabled.
• Analytics cookies: Help us understand visitor behaviour. Can be disabled in browser settings.
• Marketing cookies: Used for advertising and remarketing. Can be disabled in browser settings.

Data Retention

We retain your personal information only for as long as necessary:

• Order and transaction records: 5 years (as required by UAE commercial and tax law).
• Customer account information: While your account is active, plus 2 years after last activity.
• Marketing consent records: As long as your consent remains active.
• Website analytics data: 26 months (Google Analytics default).

You may request deletion of your personal information at any time (see Your Rights below), subject to our legal retention obligations.

Your Rights

Under UAE Federal Decree-Law No. 45 of 2021, you have the following rights:

• Access: Request a copy of the personal information we hold about you.
• Correction: Request that we correct any inaccurate information.
• Deletion: Request that we delete your personal information, subject to legal retention requirements.
• Restriction: Request that we limit how we process your information in certain circumstances.
• Portability: Request a copy of your data in a commonly used digital format.
• Withdraw consent: Opt out of marketing communications at any time by clicking “Unsubscribe” in any email, or by contacting us directly.

To exercise any of these rights, contact us at the details below. We will respond within 30 days.

International Data Transfers

Your personal information may be transferred to and processed in countries outside the UAE. For example, Shopify’s servers are located in Canada and the United States, and Google processes data globally. Where such transfers occur, we ensure appropriate safeguards are in place, including contractual protections, in accordance with UAE data protection law.

Children’s Privacy

Our Website and products are not directed at children under 18 years of age. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will delete it promptly.

This policy is consistent with our obligations under UAE Federal Decree-Law No. 26 of 2025 on Child Digital Safety.

Data Security

We implement reasonable technical and organisational measures to protect your personal information against unauthorised access, loss, or misuse. These include SSL encryption on our Website, secure payment processing, and restricted access to personal data within our organisation.

However, no method of data transmission or storage is 100% secure. If you become aware of any security issues, please contact us immediately.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Changes will be posted on this page with an updated “Last Updated” date.

Contact

If you have questions about this Privacy Policy, wish to exercise your data protection rights, or have a complaint about how we handle your data, contact us:

Email: support@therallyrider.ae
WhatsApp: +971 56 410 0771
Address: Rally Rider Station, Shop 21, DAMAC Executive Bay, Al A’amal Street, Business Bay, Dubai, UAE

If you are not satisfied with our response, you may file a complaint with the UAE Data Office or the Dubai Department of Economy and Tourism (DET).